tag:blogger.com,1999:blog-8839412.post3108891584206813899..comments2024-03-19T07:48:54.021-06:00Comments on Gus Van Horn: Selling an IdeaGus Van Hornhttp://www.blogger.com/profile/05126749051688217781noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8839412.post-48760241875891038252014-04-04T05:38:53.200-06:002014-04-04T05:38:53.200-06:00Those two things relate to many of the other point...Those two things relate to many of the other points, and probably summarize what the boss is worried about -- and you should show you understand. To motivate him to try the idea, he needs to be able to know how likely he is to benefit and by how much.Gus Van Hornhttps://www.blogger.com/profile/05126749051688217781noreply@blogger.comtag:blogger.com,1999:blog-8839412.post-32992989200602516192014-04-03T16:02:42.392-06:002014-04-03T16:02:42.392-06:009. Cost and risk. 9. Cost and risk. Steve Dnoreply@blogger.com