12-8-12 Hodgepodge
Saturday, December 08, 2012
Judging Advice from Outside One's Field
In a letter to the TEDx community, Lara Stein and Emily
McManus attempt to address the problem of "bad science/pseudoscience talks at
TEDx events". The two address what bad science/pseudoscience are, common
warning signs that something might fall into one of these catagories, and
topics that are particularly infested. After discussing these aspects of the
problem, Stein and McManus offer some good tips for how to begin researching a
topic one is unfamiliar with. Much of their material would be useful to anyone
needing to form an opinion about something one knows little about.
Weekend
Reading
"It's a tragic sign of just how far
we've fallen that a single 60 second ad can reveal both the wastefulness
of the government's absurd 'stimulus' programs as well as its
contemptible role in causing, and even advocating, impoverishment." --
Amit Ghate, in "A Revealing Ad Exposes the Department of
Energy's Hypocrisy" at Forbes
"The fact that you
haven't stopped proves nothing except that you don't yet want to stop badly
enough." -- Michael Hurd, in "Go All the Way" at The Delaware Coast
Press
"'I know I did well; it's nice that others see it
too' is quite different from the more neurotic, 'Wow -- look at all this
applause and recognition.'" -- Michael Hurd, in "Pride in a Job Well Done" at The
Delaware Wave
"Basing policy on a knee-jerk reaction to a
handful of incidents that may or may not be related to energy drinks could rob
consumers of their right to make their own choices about their health and
diet." -- Michelle Minton, in "Senator Durbin is Wrong on Energy Drinks Ban" at The Hill
My Two Cents
The good news, as
revealed by the Ghate column, is that an ad based on the Parable of the Broken
Window has hit the airways. The bad news -- that the government presents it in
the wrong context and misapplies it -- will completely undercut the good unless
more people like Amit Ghate take the opportunity to point out the errors he
did.
Oops!
Microsoft
recently attempted a FUD (fear, uncertainty, and doubt) smear
campaign against Android phones.
[W]hen Microsoft decided to launch a win a free Windows Phone Twitter campaign with "Do you have an Android malware horror story? Reply with #DroidRage with your best/worst story and we may have a get-well present for you" on Twitter and Chris DiBona, Google's Director of Open Source, fired back, "Wanna see what Flop Sweat looks like? Follow:@windowsphone" I knew this wasn't going to end well for Microsoft.The campaign almost entirely backfired, generating loads of tweets, such as:
Whoops. Just activated another million devices today. Sorry bout that, @windowsphone.#DroidRageBut the campaign wasn't a total failure. There were tweets Microsoft could use, too:
Dont try to be trendy, dont try to manipulate opinion, just make good products #AndroidRage.I'm quite happy with my Android phone and, to date, personally know one person who owns a Windows phone, a Blackberry refugee.
--CAV
2 comments:
Thanks for the link Gus!
And thanks for writing an incredible piece about and ad that was equally incredible, but in an entirely different sense.
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