Food Finally Becomes Fast

Monday, August 05, 2019

An Atlantic article considers the sudden proliferation of meal delivery services like Uber Eats, mostly from a leftish perspective, but nonetheless finds a grain of truth:

Image by Zane Lee, via Unsplash, license.
Often too busy and depleted to cook, or disinclined to do the whole sit-down thing, the typical restaurant patron today isn't looking for an old-fashioned restaurant -- that is, a place to sit still. Working, streaming, commuting, caregiving, and cleaning, today's diners are vehicles of perpetual motion who seek efficient fuel. Meal-delivery companies are a symbol of what might be the most powerful force in business today: convenience maximalism. The through line that connects the surge of e-commerce and online delivery (and practically every thriving digital business) is the triumph of consumer ease and logistical immediacy, in every arena of life. But despite the joys of having what we want, when we want, and how we want it, informed consumers are learning too much about the dark underbelly of the convenience economy to fully ignore its costs. Like the garbage mounds of cardboard and plastic, guilt is, for now, a necessary by-product of instant gratification. [bold added]
Well, guilt is a by-product -- for leftists. I, for one, am not troubled by cardboard and plastic, which are not valuable enough to recycle after they have served their purpose. That's what landfills are for.

Moving on, my biggest concern regarding this new sector is: Will it last? Our family once had a nice dinner delivered from Outback steakhouse when we had out-of-town guests and didn't want to drag our tired, cranky kids to a restaurant. There was no extra charge, although we tipped the deliveryman. I would imagine the restaurant paid the delivery company, making an extra sale that wouldn't have otherwise happened. And I suspect that the quality of the dining at the restaurant was improved that night over what it might have been, had we gone.

But the benefits of online delivery extend further. Ages ago, for example, I concluded that take-out was usually a losing proposition time-wise, due to time spent driving, particularly if the option required a round trip. But if I don't have to drive? Delivered food starts becoming competitive time-wise -- so long as I am able to use the time I would have otherwise spent in the kitchen or fetching dinner. That can include relaxing, although that is not always a factor for me because I enjoy cooking.

In any event, more easily enjoying a good meal or saving time from meal preparation are just two ways this new kind of business can improve our lives. I hope they find a way to achieve long-term profitability.

-- CAV

3 comments:

Dinwar said...

Meal delivery services are also great for those of us who routinely travel for work. I usually work 10-12 hours a day, then go back to the hotel and work another few hours. Going to a sit-down restaurant isn't always possible, and the choices for takeout can be limited. Having a delivery service provide options that otherwise wouldn't be available opens many options for us that would otherwise be inconvenient or unavailable.

There is a downside that I worry about, however. Many places--including traditional delivery services such as pizzerias--have started to ask for a lot of personal information. I actually walked out of a restaurant when they asked for my name, phone number, and address before I had even looked at the menu. For delivery services this may be convenient (they have your address on file), but it's obvious that many are using this for targeted marketing. If food delivery services go that route, I can see them becoming an actual danger to consumers, as there is no way they have substantial cybersecurity infrastructure (and even if they did, such infrastructure is routinely broken).

Anonymous said...

Hi Gus,

Here's Jim Gaffigan on the topic of food delivery

Enjoy!

c andrew

https://www.youtube.com/watch?v=RTL2GeJsZEo

Gus Van Horn said...

Sorry for the long delay in posting your comments: I'm on the road.

Dinwar,

Per my next post, some of those companies would do well to talk to some customers: It's ridiculous to ask for that kind of information from someone who uses such a service when travelling.

C.,

I look forward to the video a bit later on. Kids are asleep in the next "room" of our hotel (i.e., on the other side of a curtain) and I'm missing my earbuds.

Gus