Impossible Burger -- or Cautionary Tale?

Thursday, November 21, 2019

Just as leftists demand windmills, only to complain that they kill birds, so do they bite the corporate hand that feeds them the vegetable matter they're supposed to crave...

Image by Syced, via Wikimedia Commons, license.
I'd already heard that the meatless "Impossible Burger" patties at Burger King contained two things that are anathema to the Luddite branch of the food police: material from genetically modified organisms (GMOs) and glyphosate (the harmless herbicide in Roundup). But, as they say in infomercials, that's not all.

A vegan is suing Burger King because the patties were cooked using the same equipment as the real hamburgers. As Jim Treacher put it:
That's right, this genius went to Burger King and bought a burger, and now he's suing them because it contained traces of... burger.
Treacher correctly calls out adherents to the idea that "the natural" is inherently good -- as if man and his rational faculty aren't natural: "[T]heir entire philosophy is anti-human." And it should come as no surprise that this attempt at a meat-free burger that actually tastes good -- a marvel that requires lots of ingenuity -- would upset adherents to this belief.

Let's hope this lawsuit gets thrown out as frivolous. To the extent that artificial meat could lower food prices in the future, this legal exposure is bad news.

And may corporate America grow to understand sooner rather, than later, to stand up to the irrational demands of people whose self-contradictory desires make them impossible to please. To the extent that Burger King chose to sell this product in order to appease nature-worshipers, it made a poor decision: Treacher is right to note that some market segments are best ignored altogether.

-- CAV

2 comments:

Dinwar said...

Something else that bothers me about this is the abdication of personal responsibility on the part of the accuser. I know people with severe allergies, and a few who simply don't like certain foods, and they proactively ask questions about how their food is prepared. They don't wait until after they've eaten and then scream "But you should have done what I wanted without me telling you what I wanted!!!" That's especially true in this case, where there is no reasonable expectation that the meals would be cooked on different equipment (I worked in fast food for five years; there's simply not enough equipment to do so).

Government regulations and pandering to hysterical mobs has created a society where we expect other people to do our thinking for us. This erodes the ability of consumers to think for themselves, and creates an environment where they feel that the need to do so is onerous.

Gus Van Horn said...

This is both why I hope the lawsuit gets thrown out, and why I fear it won't.